# Attribution Playbook

Source: https://attributionplaybook.com/

Attribution Playbook is a working guide to ecommerce measurement after the cookie - server-side tracking, identity, and the practical moves that restore signal.

## Latest

## [Why Your Attribution Broke: A Short History of Losing the Signal](blog/why-attribution-broke.md)

ITP, ad blockers, and cookie deprecation did not break measurement in one blow - they eroded it layer by layer. Understanding which layer you lost tells you which fix to buy.

## [Server-Side Tracking for Ecommerce: What It Is and What It Actually Fixes](blog/server-side-tracking-explained.md)

Moving measurement from the shopper's browser to your own infrastructure restores conversions lost to blockers and cookie caps - but it changes who owns the data and who is responsible for consent.

## Quick answers

* [What is server-side tracking in ecommerce?](https://attributionplaybook.com/answers/what-is-server-side-tracking.md)
* [What is the difference between attribution and analytics?](https://attributionplaybook.com/answers/attribution-vs-analytics.md)
* [What is Safari ITP and why does it matter for ads?](https://attributionplaybook.com/answers/itp-explained.md)
* [Do ad blockers hide real conversions from analytics?](https://attributionplaybook.com/answers/ad-blockers-conversions.md)
* [What is wrong with last-click attribution?](https://attributionplaybook.com/answers/last-click-problems.md)